MA Program

MA Program in Marketing Management Corse Breakdown

Admission requirements of MA Degree

The Master of Arts in Marketing Management (MAMM) program is normally designed for those who have followed relevant and appropriate studies or equivalent institutions. 

Potential candidates for the MAMM program must fulfill the following criteria:

  • A successful completion of a Bachelor Degree in Marketing Management, Marketing and Sales Management, Management/Business Management/, Accounting/Accounting & Finance/, Tourism Management/Tourism & Hotel management, Public Administration, Economics, Logistics and Supply Chain Management and Cooperative Management and in any other related fields.
  • A good performance in the entrance examination and/or equivalent admission instruments.

Module No. Course Code Course Title Credit Hours ETCS
01 MAMM 5011 Fundamentals of Marketing 3 5
01 MAMM 5012 Management Theories and Practices 2 3
02 MAMM 5023 Advanced Consumer Behavior 3 5
03 MAMM 5034 Agricultural and Commodity Marketing 2 3
04 MAMM 5045 E-Marketing 2 3
04 MAMM 5046 Integrated Marketing Communication 2 3
Total 14 22

Module No. Course Code Course Title Credit Hours ETCS
04 MAMM 5057 Services  Marketing 3 5
05 MAMM 5058 Social Marketing 2 3
05 MAMM 5059 International Marketing Management 3 5
06 MAMM 5060 Brand Management 2 3
06 MAMM 5061 Strategic Marketing Management 2 3
07 MAMM 6071 Sales and Distribution Management 3 5
Total 15 24

Module No. Course Code Course Title Credit Hours ETCS
08 MAMM 6082 Marketing Research 4 30 (with Thesis II
08 MAMM 6083 Thesis in Marketing Management I 2
Total 6

Module No. Course Code Course Title Credit Hours ETCS
08 MAMM 6084 Thesis in Marketing Management II 4 30 (with Thesis I)
Total 4
                                Total Credit Hours                                                           39                                Total ECTS                                                                       82

Module No. Course Code Course Title Credit Hours ETCS
01 MAMM 5011 Fundamentals of Marketing 3 5
01 MAMM 5012 Management Theories and Practices 2 3
02 MAMM 5023 Advanced consumer behavior 3 5
Total 3 3 8 13

Module No. Course Code Course Title Credit Hours ETCS
03 MAMM 5034 Agricultural and Commodity Marketing 2 3
04 MAMM 5045 E-Marketing 2 3
04 MAMM 5046 Integrated Marketing Communication 2 3
05 MAMM 5057 Services Marketing 3 5
Total 4 4 9 14

Module No. Course Code Course Title Credit Hours ETCS
05 MAMM 5058 Social Marketing 2 3
05 MAMM 5059 International Marketing Management 3 5
07 MAMM 6071 Sales and Distribution Management 3 5
Total 3 3 8 13

Module No. Course Code Course Title Credit Hours ETCS
06 MAMM 5060 Brand management 2 3
06 MAMM 5061 Strategic Marketing Management 2 3
08 MAMM 6082 Marketing Research 4 6
Total 3 3 8 12

Module No. Course Code Course Title Credit Hours ETCS
08 MAMM 6083 Thesis in Marketing Management I 2   30
08 MAMM 6084 Thesis in Marketing Management II 4
Total 2 2 6 30
    Total Credit Hours                                                   39                                Total ECTS                                                                       82

Module No. Course Code Course Title Credit Hours ETCS
01 MAMM 5011 Marketing Theories and Practices 3 5
01 MAMM 5012 Management Theories and Practices 2 3
02 MAMM 5023 Advanced consumer behavior 3 5
03 MAMM 5034 Agricultural and Commodity Marketing 2 3
04 MAMM 5045 E-Marketing 2 3
04 MAMM 5046 Integrated Marketing Communication 2 3
Total 6 6 14 22

Module No. Course Code Course Title Credit Hours ETCS
05 MAMM 5057 Services  Marketing 3 5
05 MAMM 5058 Social Marketing 2 3
05 MAMM 5059 International Marketing Management 3 5
06 MAMM 5060 Brand Management 2 3
06 MAMM 5061 Strategic Marketing Management 2 3
Total 5 5 12 19

Module No. Course Code Course Title Credit Hours ETCS
07 MAMM 6071 Sales and Distribution Management 3 5
08 MAMM 6082 Marketing Research 4 6
Total 3 3 7 11

Module No. Course Code Course Title Credit Hours ETCS
08 MAMM 6083 Thesis in Marketing Management I 2 30
08 MAMM 6084 Thesis in Marketing Management II 4
Total 2 2 6 30
Total Credit Hours                                                           39                                Total ECTS                                                                       82